GDPR and Email Marketing

GDPR and Email Marketing: Key Points

GDPR and Email Marketing: Key Points: The General Data Protection Regulation (GDPR) has significantly impacted how businesses can use email marketing. Here’s a summary of the key points:

Consent is King:

  • You must obtain explicit, informed, specific, and unambiguous consent from individuals before sending them marketing emails. This means pre-checked boxes or implied consent are no longer valid.
  • Individuals should be able to choose which types of emails they want to receive and easily unsubscribe at any time.

Transparency matters:

  • Clearly explain how you will use their data for marketing purposes and their privacy rights.
  • Provide individuals with an easy way to access, rectify, or erase their data.

Remember other rights:

  • Individuals have the right to object to processing their data for marketing purposes.
  • You must respond to requests within a reasonable timeframe (usually 30 days).

Additional considerations:

  • For existing customers, you may be able to rely on legitimate interests for some marketing emails. However, individuals must still have the right to opt-out easily.
  • Sending emails without consent can lead to heavy fines and reputational damage.

Best Practices:

  • Regularly review and update your email marketing practices to ensure compliance.
  • Use reputable email marketing platforms that offer GDPR-compliant features.
  • Seek legal advice if you have any uncertainties.

Further Resources:


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