email marketing statistics

Email Marketing Statistics for 2023

Email marketing remains a powerful tool for businesses of all sizes, and its effectiveness is backed by some impressive statistics in 2023:

Reach and Growth:

  • 4.37 billion emails are sent and received daily worldwide, a significant increase from 319 billion in 2022. (Source: Oberlo)
  • Over 4.7 billion people will be active email users by 2026, up from 4.26 billion in 2022. (Source: Statista)
  • 55% of consumers say email is their preferred digital channel for business communication. (Source: Constant Contact)

Engagement and ROI:

  • Average email open rate across all industries is 26.80%. (Source: GetResponse)
  • Average email click-through rate across all industries is 1.89%. (Source: GetResponse)
  • Emails with images offer an almost 10% boost in open rates. (Source: GetResponse) Opens in a new window www.smartinsights.com bar chart showing the average email open rate and clickthrough rate across all industries
  • For every $1 spent on email marketing, the average return on investment (ROI) is $44. (Source: Mailchimp)

Usage and Trends:

  • 31% of marketers use email marketing as their primary customer acquisition channel. (Source: HubSpot Blog Research)
  • 80% of SMBs use email marketing for customer retention. (Source: HubSpot Blog Research)
  • Mobile email opens now account for up to 60% of all email opens, depending on the industry. (Source: The Loop Marketing)
  • Personalization is key: Nearly 80% of business leaders say consumers spend more (an average of 34 percent more) when their experience is personalized. (Source: Backlinko)

Overall, email marketing remains a vital tool for businesses to reach their target audience, engage with customers, and drive sales. By understanding the latest statistics and trends, businesses can develop effective email marketing strategies that deliver results.

I hope these statistics give you a good overview of the current state of email marketing in 2023.


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