Email Marketing Manager

Email Marketing Manager Job Description

Overview:

The Email Marketing Manager plays a crucial role in developing and executing email marketing strategies that drive engagement, brand awareness, and conversions for the company. This individual will be responsible for planning, creating, implementing, and analyzing email campaigns to achieve specific marketing goals.

Responsibilities:

  • Strategy & Planning:
    • Develop and oversee the overall email marketing strategy, aligning it with the company’s broader marketing and business objectives.
    • Conduct market research and competitor analysis to identify trends and opportunities.
    • Define target audiences and segment email lists based on demographics, interests, and behaviors.
    • Plan and develop email campaign calendars, including welcome series, promotional campaigns, newsletters, and triggered automations.
  • Campaign Creation & Execution:
    • Craft compelling email copy that resonates with the target audience and encourages action.
    • Design visually appealing and responsive email templates using email marketing software.
    • Implement A/B testing to optimize subject lines, content, and design elements.
    • Schedule and send email campaigns according to the planned calendar.
    • Ensure compliance with email marketing best practices and relevant regulations (e.g., CAN-SPAM).
  • Performance Analysis & Reporting:
    • Track and analyze key performance indicators (KPIs) such as open rates, click-through rates, conversion rates, and unsubscribe rates.
    • Generate reports and insights to track campaign performance and measure success against goals.
    • Identify areas for improvement and recommend optimization strategies based on data analysis.
  • Management & Collaboration:
    • Manage and maintain email marketing platforms and tools.
    • Collaborate with cross-functional teams such as marketing, sales, design, and IT.
    • Stay up-to-date on the latest email marketing trends and technologies.

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